CHALLENGE #1 : Local Services
The changes shaping our cities affect mobility, neighborhood life, infrastructure, commerce, energy, and the environment. At the same time, people are demanding fast, simple and personalized access to services near where they live and work.
In this context, La Poste and SNCF Gares & Connexions are looking for solutions contributing to a better daily life while controlling our environmental impact, with local shopping, revitalized neighborhood life, sustainable mobility, accessible services around us…
In its strategic plan “La Poste 2030, committed for you”, La Poste group has made the consumer a priority and placed the quality of service at the heart of its transformation.
BGPN, the new Consumer and Digital branch has +50,000 postal workers and it is becoming increasingly present, thanks to the combined power of its physical (35,000 points of contact in France) and digital (laposte.fr and La Poste app) networks. Its ambition is to build a major omni-channel retailer, with a commercial edge enhanced by attractive offers and adapted and revamped customer experience.
La Poste innovates to become ever simpler and even closer.
With a new concept, Place des Services, a hyper-proximity concierge service, La Poste combines human presence and connected services : peer-to-peer lending objects, linking people for personal services – babysitting, household help, … – digital workshops for seniors, etc. The space can also be transformed into an ephemeral store to help local merchants or creators gain visibility.
« With La Poste’s physical and digital services, simplifying customers’ lives is our compass. »
Nathalie Collin, Deputy Director
With its 3 000 railway stations in France, SNCF Gares & Connexions serves all transporters, local authorities, and its 10 million daily passengers.
Its strategic ambition is to make people “desire railway stations” in order to make them “desire trains”. This means constantly improving the quality of operations, modernizing their assets, and developing new services.
At the heart of SNCF Gares & Connexions’ strategy, the service policy aims to offer practical, functional, and comfortable stations in order to optimize waiting time for passengers and visitors and to offer the services that are useful for their journey or their daily life.
« Renewing the service offer in regional stations meets a twofold challenge of doubling the modal share of the railways and revitalizing French regions. »
Morgane Castanier, Clients, Marketing and Technologies Director